Analysis Of Similar Products ||

Lighting

In this poster, a lot of the lighting is very low key lighting giving the assumption that they are evil or in danger however at a second glance, you can notice that their faces are outlined by high key lighting. This may contradict the low key lighting to suggest that they may not be evil in themselves. White also connotates death or innocence therefore the poster may be foreboding bad things to come. What is very effective however is the fact that the black is over shadowing the whole of the shot. This creates a big sense of mystery and makes the audience feel on edge. Also, in the corner of the shot there is a flame suggestive of hell. It looks as though they are driving into hell or into danger as it were.

Setting/Location

The setting of the poster also creates mystery as it is in a vehicle. In a car it suggests they are running away from someone/something and again incorporates that they may be in some trouble. The car is also a small secluded space making them appear close together suggestive of them being ''Partners in crime''. Thirdly, the car is damaged with bullet wounds on the side making them look as though they have been in a gun fight or again suggestive of them running away from authority. The person driving the car looks like he has more dominance creating the convention of men having more dominance than women.

Costume/Make Up

Firstly the woman is wearing a blue top which is un-buttoned giving away sexual desires. This may suggest a relationship between the two characters sexually making them appear close. Secondly, her top is blue connotating peace or authority. She may be comfortable in this situation or may be the leader of it. On the other hand the man is wearing all black making him appear evil. Pure evil. This may suggest that they not in a relationship as he is completely different to her. Added onto his black clothing, his eyes look black also to make him look as though he has no emotion. All this leads to the assumption that he is the devil or is linked to the devil himself.

Facial Expressions/Body Language

The woman in the shot looks as though she is scared with a hint of happiness or enjoyment at the fact they are driving away. Her body language suggests that she is emitting sexual needs towards the man. Her legs are upwards showing flesh that would give men sexual fulfilment. On the other hand the facial expression of the man is completely different. He looks more angry and related to the film; 'Drive Angry'. His face has focus as if focusing on a goal to aim. On the other hand however he looks emotionless as if phsycho like.